Sunday evening.
The owner opens the production calendar for the week: Tuesday shows two of five celebration cakes booked, Saturday shows five of five and is closed to new orders online, and the Thursday before Mother's Day is blacked out for everything except the standard range.
A customer on her phone works through the configurator for a birthday cake: eight inch, two tiers, lemon sponge, raspberry filling, buttercream finish, a short message.
The date picker offers Wednesday onwards because tiered cakes carry a four-day lead time, and skips Saturday because it is full.
The price is shown, the deposit is taken through the connected card provider and the order lands in the book as confirmed, counting two units against Friday's decorator capacity.