Development Agency
Contact Sign in Get a project quote

Software package

Equipment listings package

A machinery listings portal with attribute sets per category, dealer and private seller accounts, listing packages, feed intake, search with saved alerts, enquiry and finance routing, featured listings and a sold archive, ready to configure around your categories and dealers.

Custom build Concept demo
Get a quote for this package

Who it is for

Built for

A good fit

Agricultural machinery classified operators, regional farming publishers with a listings section, dealer groups that want a shared used-stock portal across their branches, and auctioneers or trade bodies that run a used machinery board between sales. It suits a portal manager who wants to see live listings, packages and enquiries in one place, dealers who want their stock to appear and disappear without retyping, private sellers posting a single machine with photos from a phone, and buyers who want to filter by hours, year and distance and be told when the right machine comes up.

Also worth knowing

It is less suited to operators selling machines themselves with payment and delivery, who need a shop or auction build, to general vehicle portals, which have the vehicle listings package, and to single dealerships wanting a stock page on their own website, which is a smaller piece of work.

The operational problem it solves

How it runs, step by step

Six in the morning.

  1. The overnight feed from the largest dealer group has run: nine machines added, fourteen updated with new hours or price, three withdrawn as sold and moved to the archive, and two held because a tractor arrived without a year and a sprayer without a boom width.

  2. The portal manager clears those two with a message to the dealer and moves on.

  3. A private seller in the next county has posted a round baler from his phone with six photographs; the listing sits in review until the manager checks it against the category attributes and approves it.

At nine a buyer who saved a search for telehandlers under a certain number of hours within fifty miles gets an alert: a machine listed overnight matches.

  1. She opens it, sees the hours, year, lift height, condition and the branch it stands at, and sends an enquiry.

  2. The enquiry is routed to that branch, not to head office, and appears in the dealer's enquiry list with the machine attached.

  3. A second buyer asks about finance on the same machine; that enquiry goes to the configured finance partner with the listing details and is logged as routed.

  4. At midday a dealer's package reaches its live listing allowance and the next feed item is held until the dealer upgrades or lets another machine expire.

  5. At the end of the month, the package run produces one invoice per dealer from live listing counts, and the manager's report shows enquiries sent per dealer and per category without anyone counting emails.

Features

What the package does

The package ships as modules that follow a machine from intake to sold: categories and attribute sets, listings and photos, seller accounts and packages, feed intake, search and alerts, enquiries and routing, featured listings and the sold archive. Each module lists what it does; the comparison table shows which variant includes it.

Listings and search

  • Categories with attribute setsEach machinery category carries its own attributes, including hours, year, condition and location.
  • Listings, renewal and sold archiveListings with photographs, set durations and renewal, moving to a sold archive when the machine has gone.
  • Search by attributes and distanceBuyers search by category, attributes, condition and distance, and save searches for alerts.

Accounts and permissions

  • Dealer and private seller accountsDealer accounts with branches and several users, and a separate guided route for private sellers.

Catalogue and checkout

  • Seller packages and featured slotsPackages with a listing allowance and featured slots, so you control what each type of seller can post.
  • Invoicing by live listing countPackage invoices based on the number of live listings, with an export to your accounts.

Messaging and notifications

  • Enquiry forwarding with recordEnquiries go to the right seller or branch and are recorded until the seller marks them handled.
  • Finance enquiry routingFinance enquiries from a listing routed to the partner you configure.

Integrations

  • Dealer stock feed intakeDealer stock systems feed listings in, mapped to your categories per format, with anything unmatched held for review.
  • Listing syndicationListings passed on to other channels the portal has agreements with.

Roles and permissions

Who does what

  • Portal admin

    • Define categories and the attribute set each carries
    • Set package rules, featured slot rules and listing durations
    • Approve private listings and clear held feed items
    • See enquiries, finance routings and package income per dealer and category

  • Dealer

    • Manage branches, users and the stock feed for their account
    • Add, edit and withdraw listings by hand where no feed exists
    • See enquiries routed to each branch and mark them handled
    • See package usage and invoices for their own account only

  • Private seller

    • Post a listing with photos from a phone through a guided flow
    • Edit, renew or mark a machine sold
    • See enquiries on their own listings

  • Buyer

    • Search by category, attributes, condition and distance
    • Save searches and receive alerts for new matches
    • Send enquiries and finance enquiries from a listing
    • Keep a shortlist of machines

Example screen

Concept demo

Concept demo of the dealer stock view showing feed results, held items with missing attributes, package allowance usage and enquiries grouped by branch.

The dealer stock view as a dealer sees it: this morning's feed result with machines added, updated, withdrawn and two held for missing attributes, live listings against the package allowance, and new enquiries by branch.

Scope and options

What is included and what is extra

In the base package

  • Categories with their own attribute sets, including hours, year, condition and location
  • Listings with photo handling, durations, renewal and a sold archive
  • Dealer accounts with branches and users, and private seller accounts
  • Seller packages with listing allowances and featured slots
  • Search by attributes and distance, with saved searches and alerts
  • Enquiry forwarding to the right seller or branch with a record
  • Finance enquiry routing to a configured partner

Common add-ons

  • Feed intake from dealer stock systems, mapped per format
  • Package invoicing by live listing count with an accounts export
  • Listing syndication to other channels the portal has agreements with

Needs custom work

  • Additional feed formats beyond those mapped at setup
  • Integration with a specific accounts package or CRM
  • Auction or buy-now sales through the portal
See the custom development service

Ownership, maintenance and pricing

After the build

Deployment and ownership

The package runs on your own hosting or on hosting we manage for you; the choice is made in the proposal and can be changed later. You own the code and your data. Listings, seller accounts, enquiries, packages and the sold archive can be exported at any time in standard formats, and the package does not lock you to a provider.

Maintenance

Maintenance is optional and scoped separately from the setup. When taken, it covers security updates to the platform and its dependencies, monitoring of feed runs, alert delivery and enquiry forwarding, backups with restore tests, and a monthly window for small configuration changes such as a new category attribute, a changed package rule or a new dealer branch. Larger changes are quoted as change requests.

Pricing model

Priced per proposal.

The package is sold as a one-off setup and customisation with optional monthly maintenance and hosting as separate recurring lines, or as a subscription that bundles hosting and maintenance where the operator prefers one recurring charge. The setup figure depends on the number of categories and attributes, dealers and feed formats, the package and invoicing rules, migration volume, image storage and the hosting choice. Your proposal states each line separately.

Prefer a fully custom build?

Agricultural equipment listings development

Custom machinery listings portals for dealers and classified operators whose stock lists, dealer feeds and buyer enquiries have outgrown a general classifieds site and a spreadsheet of who paid for what.

View the service

FAQ

Frequently asked questions

Can each category have different search filters?

Yes. Each category carries its own attribute set, so tractors filter by hours and horsepower, trailers by capacity and axles, and sprayers by tank and boom width, while condition, year and distance apply everywhere. The admin edits the sets without developer help.

How do dealer feeds work?

With the feed add-on, each dealer stock system is mapped once to your categories and attributes. On schedule, new machines are created, changed ones updated and sold ones archived. Items missing a required attribute are held for the dealer or the admin to fix, never published incomplete.

What happens when a dealer reaches their package allowance?

New listings, by hand or by feed, are held until a machine expires or is marked sold, or the dealer moves to a larger package. The dealer sees the allowance and what is held in their own account.

Does the portal provide finance?

No. A finance enquiry on a listing is sent to the finance partner you configure, with the machine details, and logged as routed. The portal makes no credit decision and offers no finance of its own.

Can buyers be told when a matching machine is listed?

Yes. A buyer saves a search with its filters and radius and receives an alert when a new or updated listing matches, at the frequency they choose. Alerts stop when the buyer removes the search.

Can we keep sold listings for search value?

Yes. Sold machines move to an archive where the page remains, marked sold, with enquiry buttons removed. You decide how long archived pages stay public.

Can the portal sell machines directly or run auctions?

Not in the package. Taking payment for machines or running timed auctions is custom work scoped through the agricultural equipment listings development service.

Is this a finished product I can see running?

Not yet. The readiness badge on this page shows the real state: the package is currently a custom build assembled from our listings, multi-vendor, orders and forms modules for each operator, and the example on this page is a labelled concept demo rather than a live client system.

Get a quote for Equipment listings package

Tell us about your locations, the people who will use it and the add-ons you need. We reply with a clear, competitive proposal.

Get a quote for this package
Get a quote for this package

Cookies on this site. Strictly necessary cookies keep the site working. Allow first-party analytics so we can see which pages lead to enquiries. No advertising, no third-party trackers, no personal data; you can change this at any time on the cookies page.

Manage preferences