Friday, ten in the morning: a gig goes on sale.
The event manager set it up on Monday with three ticket types against the standing figure she recorded for the room: a pre-sale allocation that opened on Wednesday to the mailing list with an access code, an early bird tier that closes at noon today or when its allocation sells, and general admission.
At noon the early bird tier closes itself and its sixteen unsold tickets move to general sale.
Each buyer sees the face value and the booking fee as separate lines, pays through the connected provider and receives an e-ticket with a QR code by email and as a wallet pass.