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Software package

Farm website package

A farm website with pages per enterprise, a season calendar updated from the field, visit and event bookings with capacity, shop hours and stock notices, and enquiry routes for accommodation and trade buyers, ready to configure around what your farm actually does.

Custom build Concept demo
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Who it is for

Built for

A good fit

Working farms that sell or show something to the public: farm shops, pick-your-own growers, farms running lambing weekends, pumpkin patches, tours and school visits, and farms with a holiday let or a barn used for events. It suits a farm owner who wants the website to tell the truth about the season without being asked, a shop manager who changes hours and posts a sold-out notice on a phone, whoever is on the gate on a pick-your-own day, and the person who fields cottage and trade enquiries and wants them separated from everything else.

Also worth knowing

It is less suited to growers whose main need is selling boxes and produce online with delivery rounds, who have the farm produce shop package, and to estates whose visitor operation runs on a full ticketing system with memberships and gift aid, which is a different build. It does not keep herd, flock or field records.

The operational problem it solves

How it runs, step by step

Half past six on a June morning.

  1. The grower walks the strawberry rows, decides the field can open today, and sets pick-your-own to open from her phone before she reaches the gate.

  2. The season calendar on the website, the home page banner and the business listing hours all change at once.

  3. In the shop at eight the manager posts a notice that the asparagus has finished for the year and the first broad beans are in; the asparagus item on the season page turns to finished and the beans appear as new this week.

At ten a family books four places on the Sunday afternoon lambing session.

  1. The session holds twenty-five and twenty-one are now taken; when the last four go, the next family is offered the waiting list or the Saturday session instead.

  2. Confirmation and a reminder the day before go out without anyone touching them.

  3. Mid-morning a cottage enquiry for August half-term arrives with dates and party size already filled in and goes to the owner, while a restaurant asking for a weekly tray of eggs lands with the farm manager with product, volume and frequency recorded.

  4. At two it rains hard; the gate volunteer closes the field, and the website says so within the minute, so nobody drives out to a closed field.

  5. On Monday the owner sees how many visited, what was booked and which enquiries are still waiting for an answer.

Features

What the package does

The package ships as modules that mirror the farm: enterprises and their pages, the season calendar, visits and events, shop hours and notices, enquiries and news. Each module lists what it does; the comparison table shows which variant includes it.

Content and editorial

  • Enterprise pages with named editorsSeparate pages for livestock, crops, the shop, visits and accommodation, each with its own named editor.
  • Season calendarExpected seasonal windows for each produce item, with a live status such as in season, new this week or finished.
  • Pick-your-own field statusField staff open and close pick-your-own fields from a phone, so the website tells visitors whether to come today.
  • Shop hours and stock noticesFarm shop opening hours by season and short stock notices posted by the shop manager.
  • News from the farmNews posts and same-day closure notices for weather, visible on the site where visitors look first.

Bookings and diary

  • Visit and event booking with capacityVisits and events booked in sessions up to a capacity, with a waiting list and a check-in list for gate staff.
  • Online payment for visit tickets and depositsVisit tickets and event deposits paid online through a connected provider.
  • Timed entry slotsTimed slots with separate weekday and weekend capacity rules.

Clients and records

  • Accommodation and event space enquiriesEnquiries with dates and party size, sent to whoever runs that enterprise.
  • Trade enquiry routeWholesale buyers state product, volume and frequency, and the shop manager keeps a note of each conversation.
  • Trade price list for approved buyersA price list shown only to trade buyers the farm has approved.

Roles and permissions

Who does what

  • Farm owner

    • Create enterprises and decide who edits each one
    • Set visit sessions, capacity and weekday and weekend rules
    • See bookings, visitor numbers and open enquiries across the farm
    • Record assurance schemes and certifications as supplied, with the issuing body and date

  • Shop manager

    • Change opening hours by season and post stock notices
    • Mark produce items as in season, new this week or finished
    • Answer trade enquiries and keep a note of each conversation

  • Gate or field staff

    • Open and close pick-your-own fields from a phone
    • Check visitors in against a session booking list
    • Post a same-day closure notice for weather

  • Visitor

    • See what is in season and whether fields are open today
    • Book visit and event places and join a waiting list
    • Send an accommodation or event space enquiry with dates and party size
    • Receive confirmations and reminders

  • Trade buyer

    • Send a wholesale enquiry with product, volume and frequency
    • See the trade price list where the farm chooses to publish one to approved buyers

Example screen

Concept demo

Concept demo of the farm season board showing produce items with live status, an open pick-your-own field and weekend visit sessions with places left.

The season board as the shop manager sees it on a phone: produce items with their expected window and live status, the pick-your-own field shown open with a one-tap close, and the lambing sessions for the weekend with places left.

Scope and options

What is included and what is extra

In the base package

  • Enterprise pages for livestock, crops, shop, visits and accommodation with a named editor each
  • Season calendar with expected windows and live status per produce item
  • Pick-your-own field status changed from a phone
  • Farm shop opening hours by season and stock notices
  • Visit and event sessions booked against capacity with a waiting list
  • Accommodation and event space enquiries routed by enterprise
  • News from the farm and a trade enquiry route

Common add-ons

  • Online payment for visit tickets and event deposits
  • Timed entry slots with weekday and weekend capacity rules
  • Trade price list visible to approved buyers

Needs custom work

  • Holiday let calendars kept in step with booking channels
  • Integration with a ticketing or membership system already in use
  • Online produce sales with delivery, scoped through the farm produce shop route
See the custom development service

Ownership, maintenance and pricing

After the build

Deployment and ownership

The package runs on your own hosting or on hosting we manage for you; the choice is made in the proposal and can be changed later. The farm owns the code and its content. Pages, season records, bookings and enquiries can be exported at any time in standard formats, and the package does not lock you to a provider.

Maintenance

Maintenance is optional and scoped separately from the setup. When taken, it covers security updates to the platform and its dependencies, monitoring of booking confirmations and enquiry delivery, backups with restore tests, and a monthly window for small configuration changes such as a new enterprise page, a changed session capacity or a new season item. Larger changes are quoted as change requests.

Pricing model

Priced per proposal.

The package is sold as a one-off setup and customisation with optional monthly maintenance and hosting as separate recurring lines. The setup figure depends on the number of enterprises and editors, whether visits are paid and booked in timed slots, accommodation integration, the add-ons selected and the hosting choice. Your proposal states each line separately so recurring costs are never hidden in the build.

Prefer a fully custom build?

Farm website development

Custom farm websites for working farms, farm shops and visitor enterprises whose seasons, bookable visits and trade enquiries no longer fit a brochure site and a social media page.

View the service

FAQ

Frequently asked questions

How does the season calendar stay accurate?

Each produce item has an expected window you set once a year and a live status you change as the season actually runs: coming, in season, new this week, finished. The live status wins wherever the two differ, and it is changed from a phone in a couple of taps.

Can visitors book and pay for a lambing session or a maze slot?

Booking against capacity with a waiting list is in the base package. Taking payment for tickets or deposits is an add-on connected to a card payment provider chosen with you in the proposal.

What happens when we have to close for weather?

Gate or field staff post a closure from a phone. The field status, the home page and the relevant enterprise page change together, and people with a booking for that day can be sent a notice from the same screen.

Can the shop show what has sold out today?

Yes. Stock notices are short, dated messages the shop manager posts and removes; they appear on the shop page and, where relevant, against the produce item on the season page.

Does it show our farm assurance or organic certification?

As a record you supply. You enter the scheme, the body and the date, and the site displays them as supplied with no claim of its own. Keeping them current is the farm's task.

Can we add online produce sales later?

Yes, but as a separate build. Variable-weight pricing, delivery rounds and box subscriptions are scoped through the farm shop e-commerce service and can share this site's domain and design.

Is this a finished product I can see running?

Not yet. The readiness badge on this page shows the real state: the package is currently a custom build assembled from our content, bookings, capacity and forms modules for each farm, and the example on this page is a labelled concept demo rather than a live client system.

Get a quote for Farm website package

Tell us about your locations, the people who will use it and the add-ons you need. We reply with a clear, competitive proposal.

Get a quote for this package
Get a quote for this package

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