A marketing manager at a client company posts a brief for a product explainer video on Tuesday: the structured form asks for length, style references, deadline and usage, and she attaches the script.
Freelancers in the motion design category whose availability is open are notified.
By Thursday she has five proposals, each with a price, three milestones and a message, laid out side by side with each freelancer's rating and portfolio.
She picks one, the contract is created from the proposal, and she funds the first milestone, storyboard, through the payment provider.
The amount is held, and the freelancer sees the milestone as funded and starts work.