Software package

Online ordering package

Commission-free ordering under your own name, with a menu of modifiers and upsells, delivery zones drawn on a map, time slots capped by what the kitchen can produce, a kitchen display, a driver view, live order status for the customer and refunds handled in the order itself, ready to set up around your kitchen.

Custom build Concept demo

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Who it is for

Built for

A good fit

Takeaways, restaurants that deliver, dark kitchens and small multi-outlet brands with up to a handful of kitchens, from a single pizza shop with two drivers to a brand with three outlets sharing one menu. It suits owners who want to stop paying commission on regulars, shift managers who need to throttle orders when the kitchen is behind, kitchens that want tickets in cooking order on a screen, and drivers who want their next drops on a phone rather than a shouted address.

Not the right fit

It is not for cafés that only need counter pre-orders, nor for restaurants whose core need is table reservations or a QR menu; those have their own packages. It is not a marketplace and does not list you alongside other businesses, and it does not try to run stock, rotas or the till itself.

The operational problem it solves

How it runs, step by step

Five o'clock on a Friday.

The shift manager opens the kitchen display and sets tonight's capacity to twelve dishes per fifteen-minute window, two lower than a normal night because a chef is off.
The ordering site reads that number: a customer at six-ten is offered a delivery window of seven to seven-fifteen because the earlier windows are full, and the site tells her so instead of promising forty minutes.
Her address falls inside zone two, so the fee and the minimum order for that zone apply automatically.
She picks a half-and-half pizza, the modifiers the kitchen allowed, a meal deal that the ticket prints as one deal rather than three items, and a code from last week's flyer.

Payment is taken through the connected card provider and the order appears on the kitchen display in the slot it belongs to, not at the end of a scrolling list.

As the kitchen moves it to preparing and then ready, her phone receives the status.
A driver with the next three drops on his handset is assigned at ready, taps collected, and the customer sees out for delivery with a short window.
Halfway through the night the kitchen is behind; the manager drops capacity to nine for the next hour and the site stops offering the overloaded windows.
A customer messages that a side was missing; the manager refunds that line from the order screen and the money goes back through the provider without a phone call.
At close the owner sees orders, refunds and margin by zone, and which promo code actually brought orders in.

Features

What the package does

The package ships as modules that mirror the order's journey: the menu and ordering site, the zones and slots that control what is promised, the kitchen display and driver view, and the payment, refund and promotion layer. Each module below lists what it does; the comparison table shows which package variant includes it.

Payments and policies

Own-brand ordering siteCustomers order for delivery or collection on your own site, so the relationship and the order data stay with you.
Delivery zones on a mapDraw zones with their own minimum order and fee, applied automatically from the customer address.
Order status updates and refundsCustomers follow their order status, and the manager refunds a whole order or a single line from the order screen.
Promotion codes and reorderCreate promotion codes and let customers reorder a previous order from their history.
Native customer appA branded customer app in the app stores alongside the ordering site.
Loyalty points and scheduled promotionsReward repeat customers with points and run promotions on a schedule you set.

Content and editorial

Menu with modifiers and meal dealsBuild option groups, modifiers, upsells and meal deals, shown clearly on the kitchen ticket as one deal.

Staff and capacity

Capacity-capped time windowsCollection and delivery windows are capped by kitchen capacity, which the manager can lower during a busy service.

Workflow and tasks

Kitchen displayOrders appear in slot order with order status and item availability, and unavailable items disappear from the site.
Driver viewDrivers see assigned orders and addresses on a phone and mark each as collected and delivered.

Integrations

Multi-outlet routingRoute orders to the right outlet by address and capacity.
Third-party delivery fleet hand-offHand deliveries to an outside delivery fleet instead of your own drivers.

Package variants compared

Business Software
Custom Platform

Which features each package variant includes
Feature	Business Software	Custom Platform
Own-brand ordering site	Included	Included
Menu with modifiers and meal deals	Included	Included
Delivery zones on a map	Included	Included
Capacity-capped time windows	Included	Included
Kitchen display	Included	Included
Driver view	Included	Included
Order status updates and refunds	Included	Included
Promotion codes and reorder	Included	Included
Multi-outlet routing	Optional	Optional
Native customer app	Optional	Optional
Loyalty points and scheduled promotions	Optional	Optional
Third-party delivery fleet hand-off	Not in this variant	Optional

Roles and permissions

Who does what

Outlet manager
- Set menus, modifiers, option groups, upsells and meal deals
- Draw delivery zones with minimum order and fee per zone
- Set and change kitchen capacity per window during service
- Issue refunds and partial refunds and create promotion codes
Kitchen
- See orders on the display in slot order with modifiers shown clearly
- Move orders through received, preparing and ready
- Mark items unavailable so they disappear from the site
- See how full the next windows are
Driver
- See assigned orders with addresses and a route on a phone
- Mark orders collected and delivered
- Flag a problem at the door for the manager to handle
Customer
- Order for delivery or collection with modifiers and upsells
- Pick a time window that the kitchen can actually honour
- Pay online, apply a code and follow the order status
- Reorder a previous order and keep saved addresses

Example screen

Concept demo

Concept demo of a takeaway kitchen display with orders grouped by time window, a capacity counter, item statuses and a driver assignment panel.

The kitchen display at half past seven: orders grouped by fifteen-minute window with capacity shown as nine of twelve, modifiers in bold on each ticket, one order marked ready and waiting for a driver, and the manager's capacity control in the corner.

Scope and options

What is included and what is extra

In the base package

Own-brand ordering site for delivery and collection
Menu with modifiers, option groups, upsells and meal deals
Delivery zones on a map with minimum order and fee per zone
Collection and delivery windows capped by kitchen capacity
Kitchen display with order statuses and item availability
Driver view with assignment, collected and delivered steps
Order status updates to the customer and refunds from the order screen
Promotion codes and reorder from history

Common add-ons

Multi-outlet routing by address and capacity
Native customer app in the app stores
Loyalty points and scheduled promotions
Hand-off to a third-party delivery fleet

Needs custom work

Two-way connection to a specific till or kitchen printer
Marketplace order feeds into the same display
Bespoke margin reporting after delivery costs

See the custom development service

Ownership, maintenance and pricing

After the build

Deployment and ownership

The package runs on your own hosting or on hosting we manage; the kitchen display is any browser on a tablet and drivers use a phone, so no special hardware is required. You own the code and your data in either case. Customer records, order history, menus and zone definitions can be exported at any time in standard formats, and nothing in the package stops you moving it to another provider.

Maintenance

Maintenance is optional and scoped separately. When taken, it covers security updates, monitoring of the ordering site, payment and refund callbacks, the kitchen display and status notifications, backups, and a monthly window for small changes such as a new zone or a seasonal menu. Anything larger is quoted as a change request against the original scope.

Pricing model

Priced per proposal.

Sold as a one-off setup and customisation with optional monthly maintenance and hosting as separate recurring lines; there is no commission on orders. The setup figure depends on the number of outlets, delivery and driver arrangements, menu complexity, the payment provider, whether a native app is wanted and any till or printer connection. Each line is itemised in the proposal so recurring costs are never hidden in the setup.

Software package

Custom build Concept demo

Variants

Own-brand ordering site for delivery and collection
Menu with modifiers, option groups, upsells and meal deals
Delivery zones on a map with minimum order and fee per zone
Collection and delivery windows capped by kitchen capacity

Priced per proposal. A written proposal is the only binding figure.

Get a quote for this package Prefer a fully custom build?

FAQ

Frequently asked questions

How are delivery zones set?

The manager draws each zone on a map and gives it a minimum order and a fee. An address outside every zone is offered collection only, and a zone can be switched off during service when drivers are stretched.

What stops us taking more orders than the kitchen can cook?

Capacity per window. The kitchen sets how many orders or dishes it can produce in each fifteen-minute window and the site offers only windows with space. The manager can lower the number mid-service and the next windows close accordingly.

Does it work with our drivers?

Yes. Drivers get a phone view with their assigned orders and a route, and mark each collected and delivered. If you use a third-party fleet, the hand-off add-on passes the order to them instead.

How do refunds work?

From the order screen. The manager refunds a line, a delivery fee or the whole order and the money goes back through the connected card provider; the refund is recorded against the order and shows in the day's reconciliation.

Can the kitchen see marketplace orders on the same screen?

Keying them in by hand is included so the capacity count stays honest. Pulling them in automatically depends on what each marketplace exposes and is scoped as custom work.

Do customers have to create an account?

No. Guest checkout is the default; an account is offered afterwards so saved addresses and reorder work next time.

Is this a finished product I can see running?

Not yet. The readiness badge shows the real state: the package is a custom build assembled from our ordering, capacity, payment and dispatch modules for each business, and the screen on this page is a labelled concept demo rather than a live client system. Anything beyond the listed options is scoped as custom online food ordering development.

Get a quote for Online ordering package

Tell us about your locations, the people who will use it and the add-ons you need. We reply with a clear, competitive proposal.