Software package

Press release distribution package

A newswire platform with sender verification, a moderation queue, a release composer with embargo and media kit, journalist lists by sector and region, scheduled distribution with per-recipient tracking, credit packs and a public newsroom per sender, ready to configure around your lists.

Custom build Concept demo

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Who it is for

Built for

A good fit

PR agencies distributing for many clients, newswire operators selling distribution to senders, and in-house communications teams at larger organisations that send to their own media lists. It suits operators who need to moderate what goes out under their name, account managers who want to compose once and target by sector and region, senders who expect to see what happened to their release, and journalists who want to control what they receive.

Also worth knowing

It is less suited to single organisations sending a few releases a year, which can usually manage with a newsroom page on their own website, and to news publishers, who need an editorial desk rather than a distribution wire. Operators with sender tiers that carry different moderation rules, or with a database that needs heavy clean-up before import, should start with the custom service.

The operational problem it solves

How it runs, step by step

A new sender registers on Monday.

The operator sees the organisation in the verification queue, checks the domain and the contact, and approves it with first-release moderation switched on.
The sender's account manager opens the composer, writes the release, attaches the sender's saved boilerplate, uploads two images and a product sheet to the media kit, and sets an embargo for Wednesday at seven.
She targets the release at technology and business desks in two regions; the platform shows how many journalists match after opt-outs are applied.
She submits, and the release lands in the moderation queue.

On Tuesday the moderator reads it, asks for a claim to be softened, and the sender revises and resubmits; the moderator approves.

The release now waits for its embargo.
At seven on Wednesday the platform sends it through the connected email provider, serving the media kit from the platform rather than as attachments.
By nine the sender's dashboard shows sent, opened and downloaded per journalist for this release only.
A journalist who has moved desks updates her topics in her preferences page and stops receiving technology releases from every sender at once.
The release appears on the sender's public newsroom page, and one credit is deducted from the sender's pack.
The operator's dashboard shows the morning's deliveries and the moderation backlog for the day.

Features

What the package does

The package is organised as modules that follow a release from sender to archive: senders and moderation, composer and lists, distribution and tracking, and billing and newsrooms. Each module below lists what it does; the comparison table shows which package variant includes it.

Accounts and permissions

Sender organisation onboardingOrganisations register as senders and are verified before they can send anything.
Journalist accounts with topic subscriptionsJournalists choose the topics they want to hear about and can opt out at any time.

Workflow and tasks

Moderation queue for first-time sendersReleases from new senders wait for an editor to approve them, so the list is not used for unchecked material.

Content and editorial

Release composer with embargo and media kitWrite a release with an embargo time, a standard boilerplate and a media kit of images and documents.
Public newsroom page per senderEach sender has a public page that lists its released statements in one place.

Directory and reviews

Distribution lists by sector, region and outletChoose recipients by sector, region and type of outlet instead of sending to everyone.
Journalist database import with de-duplicationImport an existing contact list and merge duplicate entries before they are used.

Messaging and notifications

Scheduled distribution by emailReleases are sent at the scheduled time through an email provider you connect.

Reporting and insights

Delivery tracking per recipientSee for each recipient whether a release was sent, opened and its attachments downloaded.

Billing and payments

Credit packs and subscription plansLet senders buy credit packs or take a subscription plan to pay for distribution.
Sender invoicing exportExport sender invoicing data for use in your accounting software.

Roles and permissions

Who does what

Platform admin
- Verify and approve sender organisations
- Manage the journalist database, sectors, regions and outlet types
- Configure credit packs and subscription plans
- See delivery health and sender activity across the platform
Moderator
- Review releases in the moderation queue
- Request changes or approve a release
- Switch moderation on or off for a sender
- See the moderation history of any release
Sender
- Compose releases with embargo, boilerplate and media kit
- Target distribution by sector, region and outlet type
- See sent, opened and downloaded per journalist for their own releases
- Buy credits or manage their plan and maintain their public newsroom
Journalist
- Set topics, regions and outlet details on their profile
- Opt out of sectors or of specific senders
- Download media kits from a release
- Browse sender newsrooms

Example screen

Concept demo

Concept demo of the press release composer showing release text, boilerplate, media kit files, an embargo time and a matching-journalist count.

The release composer as the sender sees it: the release text with the saved boilerplate beneath, the media kit with two images and a document, the embargo set for Wednesday at seven, and the target panel showing the number of matching journalists after opt-outs.

Scope and options

What is included and what is extra

In the base package

Sender organisation onboarding with verification
Moderation queue for first-time senders
Release composer with embargo time, boilerplate and media kit
Distribution lists by sector, region and outlet type
Journalist accounts with topic subscriptions and opt-out
Scheduled distribution through a connected email provider
Delivery tracking per recipient: sent, opened, downloaded
Public newsroom page per sender

Common add-ons

Credit packs and subscription plans for senders
Journalist database import with de-duplication
Sender invoicing export to accounting software

Needs custom work

Moderation rules that vary by sender tier or history
Integration with media monitoring and coverage services
White-label newsrooms on senders' own domains

See the custom development service

Ownership, maintenance and pricing

After the build

Deployment and ownership

The package runs on your hosting or on hosting we manage, chosen in the proposal and changeable later. You own the code, the journalist database, sender records and the release archive. All of it can be exported in standard formats at any time, and the relationship with the email delivery provider is held under your own account.

Maintenance

Maintenance is optional and scoped separately. When taken, it covers security updates to the platform and its dependencies, monitoring of scheduled distribution, the email provider connection and payment callbacks, backups of the database and archive, and a monthly window for small configuration changes such as a new sector or a change to the credit packs. Larger changes are quoted as change requests.

Pricing model

Priced per proposal.

The package is sold as a one-off setup and customisation with optional monthly maintenance and hosting as separate recurring lines. The setup figure depends on the size of the journalist database to import, the add-ons chosen, the email and payment providers to connect, the newsroom customisation required and whether you host it yourself. Email sending volume is metered by the provider and shown as its own line.

Software package

Custom build Concept demo

Variants

Custom Platform : quote for this variant

Sender organisation onboarding with verification
Moderation queue for first-time senders
Release composer with embargo time, boilerplate and media kit
Distribution lists by sector, region and outlet type

Priced per proposal. A written proposal is the only binding figure.

Get a quote for this package Prefer a fully custom build?

FAQ

Frequently asked questions

Can a sender send before the embargo?

No. The embargo is enforced by the platform, and the release waits in a scheduled state until the time passes. Changing the embargo re-schedules the send.

How does a journalist stop receiving a sector?

From their preferences page, where they can opt out of sectors, regions or specific senders. The opt-out applies to every sender on the platform immediately.

Can senders see other senders' journalists or results?

No. A sender sees the count of matching journalists when targeting and delivery events for their own releases. The journalist database itself belongs to the operator and is never exposed to senders.

What does the moderator see?

The queue of releases awaiting review, each with the sender's history and the release text, media kit and targeting. The moderator can approve, request changes or reject, and every decision is logged.

Is this a finished product I can see running?

Not yet. The readiness badge shows the real state: the package is a custom build assembled from our multi-vendor, forms, messaging and orders modules for each operator, and the example on this page is a labelled concept demo rather than a live newswire.

We want moderation to relax after a sender has a track record. Is that included?

The package moderates first-time senders and lets a moderator switch moderation off per sender by hand. Rules that change automatically with sender history are custom work, handled through the custom press release platform service.

Get a quote for Press release distribution package

Tell us about your locations, the people who will use it and the add-ons you need. We reply with a clear, competitive proposal.