Nine in the morning.
A customer finishes the loft-insulation request form: property type, roof access, current insulation, ownership, postcode and a preferred contact window.
The form validated the postcode and refused a mobile number with the wrong length, so the request lands clean.
The distribution rule for that category says three providers.
The platform picks three from the primary territory: the first provider on the rota, skipping one who hit their daily cap at eight-thirty and another who is paused for a failed subscription payment.
Each provider gets a notification and the lead appears in their inbox; one has an API connection, so it is already in their CRM.
Each provider's balance shows the lead charge.