Where it usually starts
A curated marketplace for a particular vertical, say independent ceramics makers or specialist outdoor gear, often starts as a shop where the founder lists other people's products by hand and settles up by bank transfer at the end of the month.
- It grows.
- Vendors email photographs and spreadsheets; the founder uploads them, gets a description wrong and the vendor complains.
- A customer orders from three makers in one basket and receives three parcels on three days with one tracking number, and the complaint lands with the founder, who has to find out which maker has not shipped.