Where it usually starts
A therapy practice sells the same hour every week to the same client for months.
- Most diary tools are built for one-off bookings, so the practitioner blocks a recurring slot by hand, then unblocks it when the client is away, then forgets to re-block it.
- Enquiries arrive through a contact form that asks nothing useful, so the first call is spent working out whether the practice is the right fit at all.
- Assessment questionnaires are emailed as attachments and come back as photographs.