Where it usually starts
A tradesperson marketplace usually starts as a directory with a contact form and a spreadsheet of trades somebody rang up.
- The founder checks a plumber's gas registration by looking at a photo in a WhatsApp message, writes "ok" in a column and moves on; six months later nobody can say when that photo was seen or whether it has expired.
- Jobs arrive as free-text emails with no postcode and no photos, so the first hour of every job is spent asking the homeowner what they actually need.
- The founder forwards each job to five trades by hand, three reply, the homeowner picks one by phone, and the platform never finds out whether the work happened.