A trade customer opens the ordering app at half past three, sees that the cut-off for tomorrow's route to his area is four o'clock, and reorders last week's list.
One line shows four cases available at his depot, so the fifth goes on back-order with an expected date from the inbound delivery; the prices on every line are his, resolved from his tier, two negotiated lines and this month's promotion, and the order confirms with a delivery day.
In the sales office, an application for a new trade account arrives with the details the credit rules ask for; the office approves it, assigns a tier and a representative, and the customer can order within the hour.