Where it usually starts
A distributor with eight hundred trade customers takes orders by phone, email and from representatives in the field, and each order is keyed into the stock system by someone in the office.
- The price a customer should pay depends on their tier, a handful of negotiated lines and a promotion that ended last week, and the person keying the order has a printed price list and a memory.
- Two customers on the same street are charged differently for the same case because two representatives agreed two deals.
- A customer phones to ask whether a line is in stock and is told yes; by the time the order is keyed, the last pallet has gone to someone else, and the back-order is a note on a pad.