Where it usually starts
Catering sells a future event, and everything about it changes between the enquiry and the day.
- The enquiry arrives through a website form that asks for a name and a message, so the sales person spends the first call extracting the date, the guest count, the venue, whether there is a kitchen on site and how many vegans are coming.
- The quote is a document built by hand from last year's version, with per-head prices retyped and a line forgotten.
- The client asks for a change; a second quote goes out; nobody is sure which version was agreed when the deposit arrives three weeks later.