Where it usually starts
A regional charity with a fundraising team of three takes donations through a third-party giving page, regular gifts through a direct debit bureau, event sponsorship through a second platform and cheques through the post.
- The supporter record lives in four places and none of them agree.
- When a long-standing regular giver rings to ask why she received an appeal addressed to a stranger, nobody can see her twelve years of giving on one screen.
- Declarations that allow a tax reclaim were captured on paper forms years ago and filed in boxes, so the reclaim is prepared from a spreadsheet nobody fully trusts.