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Company website development

For managing directors, marketing heads and operations leads at small and medium businesses and professional firms whose website must present several services, offices and departments properly and send each enquiry to the person who should answer it.

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The problem

What goes wrong today

Where it usually starts

A company website is usually a brochure that was signed off three years ago and quietly abandoned.

  • The services page describes a division that has since merged with another, the leadership page shows a finance director who left in the spring, and the careers page is a sentence telling candidates to email a general address with a CV.
  • Every form on the site posts to the same shared inbox, where a supplier wanting to sell packaging sits next to a procurement manager asking for a tender pack, and the receptionist forwards both to whoever she thinks is right.
  • Nobody can say how many sales enquiries arrived last quarter or how many were answered.

Where it gets harder

Documents are scattered.

  • The modern slavery statement is a PDF on the legal page, the quality policy is another PDF with last year's date, and the brochure that sales hands out at exhibitions is a newer version than the one the site offers for download.
  • Office addresses and opening hours are right on one page and wrong on another.
  • When a new division launches, the marketing manager has to ask the original agency, which no longer has anyone who remembers the build, to add a page, and the request waits behind other work for weeks.

Scope of the service

What the build covers

A custom company website build normally covers:

  • Service or product pages With structured sections the marketing team fills in rather than free-form layouts that drift
  • A team and leadership area with role Division and office attached to each profile
  • Case studies written in a fixed structure of situation Work and outcome, containing only what the business supplies
  • Careers listings With a structured application form and a route to the person hiring
  • A news and announcements stream with dates and categories
  • Office locations with address Hours and the departments based there
  • A brochure and document library Where some downloads are gated behind a short lead-capture form
  • A governance and policy document area With a review date on every document
  • An enquiry flow That asks which department the visitor needs and routes the message accordingly, with a fallback when the department contact is away

How discovery works

Discovery walks through how the business actually receives and handles contact: which departments take enquiries, whether procurement, press, careers and sales each need their own path, who owns each office page, who is allowed to publish news, and which documents must carry a review date. Each becomes a named stage in the scope document: publish, enquire, route, follow up.

Deliberately out of scope

  • E-commerce, customer accounts, an intranet and a CRM. The website hands an enquiry to the people and tools the business already uses
  • It does not become the system of record for the sales pipeline

When the scope grows

Scoping scenario

A professional services firm with five offices, nine service lines and three regulated divisions needs enquiries routed by service line and office, division-specific regulatory wording on certain pages and a tender document library visible only to registered procurement contacts. That routing and visibility matrix, not the visual design, is what makes it a custom project rather than a package configuration.

Deliverables

What you receive

  • Discovery notes mapping how enquiries, careers applications and document requests move through the business today
  • A written scope document naming each page type, the routing rules per department and what is out of scope
  • Design of the service page, leadership profile, careers listing and enquiry flow on phone and desktop
  • The build, deployed to your hosting or ours, with the policy document area and review dates managed in one place
  • Migration of existing pages, profiles, news and documents where relevant, with redirects from old addresses
  • Training for the marketing editor, HR and the department contacts who receive enquiries, with a short written guide
  • Handover material and full ownership of the source code and your content

Process

How a project runs

Each stage maps onto the project view in your client panel. Durations are set in your proposal, never on this page.

  1. Onboarding

    Access to the current site, analytics, brand guidelines and the list of departments and offices that receive enquiries.

    Project stage: Onboarding

  2. Planning

    Sessions with the marketing head, HR and two department leads to map routing, document ownership and page structure; scope document agreed.

    Project stage: Planning

  3. Design

    Clickable designs of a service page, a leadership profile, a careers listing and the enquiry flow, checked against the brand guidelines.

    Project stage: Design

  4. Development

    Built in stages: page structure and profiles first, then enquiry routing and careers applications, then the document library and policy area.

    Project stage: Development

  5. Client review

    Department contacts submit test enquiries and a test application through every path and confirm who received what.

    Project stage: Client review

  6. Revisions

    Routing, wording and layout changes from the review are made and re-checked against the scope document.

    Project stage: Revisions

  7. Ready for launch

    Redirects in place, gated downloads tested, policy documents loaded with review dates, launch checklist signed off.

    Project stage: Ready for launch

  8. Delivered

    The business publishes through the new site; optional maintenance and hosting continue under their own agreement.

    Project stage: Delivered

Integrations

Commonly integrated

Systems this kind of business usually asks us to connect. Each integration is confirmed during discovery; none is assumed.

  • CRM platforms so a routed sales enquiry becomes a lead without retyping
  • Applicant tracking systems receiving careers applications
  • Email and calendar platforms for department contacts and holiday fallbacks
  • Marketing automation and newsletter tools for gated download follow-up
  • Document storage where the business already keeps policies and brochures
  • Analytics with consent handling so enquiry counts per department can be reported
  • Mapping services for office location pages

How we would approach it

Worked example

Concept demo

A five-office firm with regulated divisions

The situation

A professional services firm with five offices and nine service lines received every website enquiry in one mailbox and kept its policy documents in three places.

Why it is a custom build

The reason this needs a custom build rather than a package is the routing and visibility matrix: most site builders send every form to one address and show every document to everyone.

The scope we would propose

  • An enquiry flow that asks for service line first and office only where the service is office-based
  • A routing table maintained by the marketing head with a holiday fallback per route, division-specific regulatory wording held once and shown on the pages that need it
  • A careers area whose applications go to the hiring manager named on each vacancy
  • A tender library visible only to procurement contacts who have registered and been approved

Concept demo: a scoping scenario written to show how we would approach the work. It is not a delivered client project.

Pricing

What affects the price

Every proposal is priced on scope. These are the factors that move it most for this kind of build.

  • Number of service lines, offices and departments, and whether routing differs between them
  • Volume of profiles, case studies, news and documents to migrate and whether redirects are needed
  • Careers section with structured applications and any applicant tracking handover
  • Gated downloads and the marketing tools they feed
  • Restricted document areas and the approval process for access
  • Regulatory or divisional wording that varies across pages
  • Content in more than one language, where the business trades across markets
  • Hosting choice: your own hosting or ours

Start from a package

Corporate website package

A packaged corporate website with structured service pages, leadership profiles, careers applications, news, office pages, a document library and enquiry routing by department.

Custom build
View the package

FAQ

Frequently asked questions

Do we need a custom website or will the package do?

Discovery compares how your enquiries, careers and documents actually move through the business against what the corporate website package handles through configuration. A business with a few departments, straightforward routing and one document library is usually a package fit. Office-dependent routing, restricted libraries with approval steps or a handover into a specific CRM point to custom work, and we say which before anything is quoted.

Can enquiries go to different people depending on what the visitor asks?

Yes. The enquiry flow asks which department or service the visitor needs and routes the message to the named contact, with a fallback when that person is away. The routing table is edited by your marketing team, not by us.

Will you write our case studies?

We give you a fixed structure for situation, work and outcome and can edit what you supply. Every case study, figure and accreditation on the site comes from your records with the permission of the client it concerns; nothing is invented to fill a page.

Can candidates apply for vacancies through the site?

Yes. Each vacancy carries a structured application form with the questions HR chooses, and applications go to the hiring manager named on the listing. Where you already use an applicant tracking system, handover into it is scoped as an integration.

Who owns the site afterwards?

You do. Source code and all content are handed over at delivery. Hosting and maintenance are optional, separately agreed and the site can move to another provider.

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Answer a few questions about your business, your current systems and what should change. We reply with a clear, competitive proposal.

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