Where it usually starts
A designer sells by showing work, and the showing is usually the weakest part of the operation.
- The portfolio site was built from a template three years ago; adding a project means exporting images at several sizes, writing a caption in a field that does not fit the story, and then noticing that the grid now puts a brand identity next to a furniture piece as if they were the same kind of work.
- The credentials deck that goes to prospective clients is a PDF that lives on a laptop, so three versions are in circulation and the one a prospect has is the one with the old rates page still in it.