Where it usually starts
A nutrition practice rarely sells a single consultation.
- It sells a programme: an initial assessment, a set of follow-ups over twelve weeks, and the homework in between.
- The homework is where the practice loses its grip.
- Food diaries arrive as photographs of notebooks, as messages at odd hours and as spreadsheets the client built themselves.
- Weight and waist measurements are reported verbally at the next session and written on a card.
- The dietitian spends the first quarter of each follow-up reconstructing what happened since the last one.