Where it usually starts
A market commentary brand with four analysts, two columnists and an editor publishes on a general blogging platform.
- An analyst writes a note on a listed retailer, pastes a chart as an image, and publishes.
- The disclosure that she holds the stock lives in a text block she copies from her last piece, when she remembers.
- The editor reviews after publication because there is no step before it.
- A reader who wants everything the brand has written about that retailer has to use the search box, because tags are free text and the same company appears under three spellings and a ticker.