Where it usually starts
A trade publication has carried recruitment advertising for years, first in print and then as a page of links on its website.
- Employers email a job description and a logo to the advertising manager, who pastes it into the content system by hand, sets a reminder to take it down in four weeks and raises an invoice in the accounts package.
- When the employer asks how many people applied, nobody knows, because the "apply" link went straight to the employer's own careers page.