Where it usually starts
Most firm websites were built once, years ago, by whoever was available.
- The practice-area pages are a wall of text, the team page lists people who have since left, and every enquiry form sends one email to a shared inbox that the receptionist checks between calls.
- A conveyancing enquiry sits next to an employment claim with a looming time limit, and nobody can tell which came first or who picked it up.
- Fee information lives in a PDF nobody remembers to update when a fixed-fee service changes.