Where it usually starts
The people who come to us with a marketplace idea have usually proved the demand by hand.
- A spreadsheet of providers, a form for buyers, introductions made by email and a commission invoiced afterwards, if it is collected at all.
- The founder spends their week matching, chasing and smoothing over problems, and the two sides have started contacting each other directly because the manual process is slower than a phone call.
- Others have launched on a marketplace plugin or a no-code builder and hit its limits: vendors cannot be verified properly, the search cannot filter on the attributes that matter in their niche, commissions are a single percentage when the business model needs tiers, and a dispute means refunding from the founder's own account because the money has already gone out.