Where it usually starts
A renovation business sells a project that runs for weeks or months, and most of the pain comes from the client not knowing where it is.
- The enquiry arrives as a long email with photos of a kitchen and a sentence about budget that could mean anything.
- A consultation is arranged by text.
- The proposal is a long document written in a word processor with a total at the bottom and a payment schedule in the covering email, so when the second payment falls due the client asks what it was for.
- Changes are agreed on site in conversation; the extra cost appears on the final invoice as a surprise.