Where it usually starts
A specialist agency with four consultants sells tailor-made trips and a programme of fixed-departure holidays.
- Each enquiry becomes a Word document itinerary, emailed back and forth and revised five or six times, so by the time the client says yes there are three versions in the thread and nobody is certain which one was agreed.
- The quote is a spreadsheet with flights, hotels, transfers and excursions as rows, each with a supplier reference typed in by hand; a price change from a hotel means re-doing the sheet and hoping the itinerary document still matches.