Where it usually starts
A production company runs each job through the same sequence: brief, treatment, pre-production, shoot, edit, review, delivery.
- Almost none of it is recorded in one place.
- The enquiry comes in as a message asking for a quote for "a video"; the producer spends two calls finding out the format, the length, where it will be shown and when it is needed.
- Pre-production lives in a spreadsheet: the call sheet is built by hand the night before the shoot, emailed as a PDF, and corrected by text message when the location changes at seven in the morning.
- Crew availability is a chat thread; kit is booked by remembering who has the camera.