Where it usually starts
A planner with an assistant has twenty-six weddings on the books, from one next Saturday to one twenty months away.
- Enquiries arrive through a website form, social media messages and referrals from venues; each needs a date check against the diary, a question about whether the venue is booked yet and a rough guest count before a consultation makes sense.
- The planner answers from her phone between site visits and loses the thread of three enquiries a month.
- Consultations are booked by messaging back and forth about times.