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Service

White-label Development

For design, marketing and consulting agencies that sell websites and software to their own clients and want a development partner who delivers under their brand, to their standards, without the client ever needing to know who built it.

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The problem

What goes wrong today

Where it usually starts

The agency that asks about white-label development has a problem of capacity or capability, and often both.

  • It wins work it cannot build: a client brief that needs a booking system, a portal or an integration beyond what its in-house team or its usual freelancer can deliver.
  • Hiring developers for lumpy demand does not add up, and the freelancer who did the last three builds is booked for months.
  • Previous attempts at subcontracting went wrong in familiar ways: the subcontractor spoke to the client directly, delivered late without warning, used a stack nobody else could maintain, or put their own name in the footer.
  • The agency carried the reputational cost and learned to say no to the work it most wanted.

Where it gets harder

Consultancies have a version of the same problem: they specify systems for clients and need someone to build what was specified, to the specification, without redesigning it.

  • Both need a partner who works inside their process: their project manager, their client relationship, their proposal and their invoice, with the development partner invisible unless the agency chooses otherwise.
  • They need clear scoping they can put their own margin on, reporting they can forward, a maintenance arrangement that continues after launch and the certainty that the code can be handed to the client or to another team if the relationship ends.

Scope of the service

What the build covers

White-label delivery normally covers the same build and maintenance services described elsewhere on this site, delivered through a partner model with four parts:

  • Scoping Delivery, billing and reporting. Scoping produces a proposal in neutral form that you present as your own, with the stages, deliverables and factors stated so you can add your margin and your own terms. Delivery runs through your project manager: we attend client workshops as part of your team where you want us there, or receive the brief from you and never meet the client
  • Designs follow your design system or your designer's files
  • Staging environments and test accounts carry your brand
  • Nothing we produce names us unless you ask it to. Milestones are reported to you in a form you can forward, and change requests go through you

Billing is to you, not to your client, on the terms in the partnership agreement, with maintenance and hosting as recurring lines you resell or pass through. Reporting covers each project's stage, open items and risks, plus a periodic account summary across every client you have placed with us.

When the scope grows

Scoping scenario

A branding agency with eight retained clients wants to offer websites, booking systems and portals under its own name, with its designers producing the look, its account managers owning the relationship and a monthly statement across all client projects. The agreement sets out how briefs arrive, how staging is branded, how maintenance is passed through and how statements are produced, and each client project then gets its own scope document in the agency's name.

Deliberately out of scope

  • Selling to your clients, design work where you have your own designers, and any contact with your client that you have not asked for. Code ownership is written into the agreement so your client, or you, can take the work elsewhere

Deliverables

What you receive

  • A partnership agreement stating how briefs arrive, how work is branded, how billing and reporting run and who owns what
  • Neutral proposals and scope documents per client project, ready for your margin and your terms
  • Designs following your design system or your designer's files, or design work in your name where you want it
  • Builds delivered on staging environments carrying your brand, with your project manager as the point of contact
  • Milestone reports and a periodic account summary across every project in a form you can forward
  • Maintenance and hosting as recurring lines you resell or pass through, with reports in your name
  • Handover material and source code ownership assigned to you or your client as the agreement states

Process

How a project runs

Each stage maps onto the project view in your client panel. Durations are set in your proposal, never on this page.

  1. Onboarding

    The partnership agreement, your design system and brand assets, your project process and the people on each side are set up once.

    Project stage: Onboarding

  2. Planning

    For each client project: the brief arrives from you, discovery runs with or without us in the room, and a neutral scope document is produced for you to present.

    Project stage: Planning

  3. Design

    Your designers' work is implemented, or design is produced in your name from your system, and reviewed through you.

    Project stage: Design

  4. Development

    The build proceeds on branded staging with milestone reports to your project manager.

    Project stage: Development

  5. Client review

    Your client reviews on your staging environment; feedback reaches us through you, consolidated.

    Project stage: Client review

  6. Revisions

    Changes from the review are made and re-checked against the scope document; change requests are quoted to you.

    Project stage: Revisions

  7. Ready for launch

    Deployment to the client's hosting or to managed hosting resold by you, with credentials and documentation in your name.

    Project stage: Ready for launch

  8. Delivered

    The project closes with handover to you; maintenance continues as a line on your account statement if taken.

    Project stage: Delivered

Integrations

Commonly integrated

Systems this kind of business usually asks us to connect. Each integration is confirmed during discovery; none is assumed.

  • Your project management and ticketing tools, so work is tracked where your team already looks
  • Your design tools and design system files
  • Your clients' hosting, domain and payment provider accounts, held by them
  • Accounting and invoicing for partner billing and pass-through lines
  • Status reporting and document sharing tools in your brand
  • The systems each client project needs, as scoped per project

How we would approach it

Worked example

Concept demo

A branding agency offering websites, booking systems and portals under its own name

In this scoping scenario, a branding agency with eight retained clients wants to add websites, booking systems and client portals to what it sells, with its designers producing the look, its account managers owning each relationship and the development partner invisible. The arrangement we would propose: a partnership agreement covering brief intake, branded staging, billing to the agency and code ownership; a neutral scope document per client project; implementation of the agency's designs with the agency reviewing before the client sees anything; milestone reports forwarded by the account manager; maintenance and hosting as pass-through lines; and a monthly statement listing every client project, its stage and its charges.

The partner model is needed because the agency's value is the relationship and the design, and the development must fit inside its process rather than run alongside it.

Concept demo: a scoping scenario written to show how we would approach the work. It is not a delivered client project.

Pricing

What affects the price

Every proposal is priced on scope. These are the factors that move it most for this kind of build.

  • The kind of work placed: websites, business systems, SaaS, integrations or maintenance
  • Expected volume and regularity of projects across your clients
  • Whether we design in your name or implement your designers' work
  • How much client-facing time you want from us, if any
  • Reporting and statement requirements across your account
  • Maintenance and hosting lines resold or passed through
  • Code ownership and handover terms your clients require
  • Each client project's own scope, priced on its own factors

Start from a package

  • Software package

    Agency website package

    Campaign case studies with video and channel tags, permission records, capabilities and team pages, brief intake with upload, a new-business pipeline, careers and press for agencies.

    Custom build

  • Software package

    Development agency package

    Service catalogue, case studies, a needs-capture wizard, versioned proposals with recorded acceptance, a client project portal, support ticketing and maintenance plans for software and web agencies.

    Custom build

  • Software package

    Dealer franchise portal package

    Dealer accounts with territories and tiers, lead distribution with follow-up tracking, marketing asset library, orders to head office, training and certification records, acknowledgements, audits and dealer dashboards.

    Custom build

FAQ

Frequently asked questions

Will our client know you are involved?

Only if you want them to. Staging environments, documents, reports and credentials carry your brand, nothing we produce names us, and contact with your client happens only through you or at your invitation. Some partners introduce us as their technical team; others never mention us. Both are fine.

How are proposals and billing handled?

We produce a neutral proposal and scope document you present as your own, with your margin and terms added. We invoice you under the partnership agreement, never your client, and maintenance and hosting appear as recurring lines on your account statement that you resell or pass through.

Who owns the code at the end?

Whoever the agreement says: you, or your client directly. Ownership is assigned at handover with the source code, deployment configuration and documentation, so the work can be maintained by another team if the relationship ends. Nothing depends on us remaining involved.

What kinds of agency does this suit?

Design, branding, marketing and consulting agencies that sell to their own clients, and brands that run dealer or franchise networks and need systems for them. The agency website package and the development agency package are often the first projects a partner places; the dealer and franchise portal package is a common fit for network brands.

How do we start?

Use the partnership route on the quote form and tell us about your agency, the work you expect to place and how you run projects. We set up the partnership agreement once, then each client project follows the process on this page with its own scope document.

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Answer a few questions about your business, your current systems and what should change. We reply with a clear, competitive proposal.

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