Herefordshire Council describes the county as predominantly rural, with one of the lowest population densities in England. Hereford is its only city, supported by five historic market towns: Bromyard, Kington, Ledbury, Leominster and Ross-on-Wye. The cathedral, home of the Mappa Mundi and the Chained Library, draws visitors to the city, and the Wye Valley and Malvern Hills National Landscapes bring walkers, canoeists and holidaymakers to the countryside around it.
Agriculture and manufacturing matter more to Herefordshire than to England as a whole, measured by businesses, jobs and output. The council's Invest in Herefordshire service promotes manufacturing, defence, cyber, agri-tech and food as the county's key sectors. In Hereford itself, the Skylon Park Enterprise Zone is built around the Rotherwas Industrial Estate, the largest employment area in the county, and targets defence and security, advanced manufacturing, food and drink production and sustainable technologies. Westons Cider is among the producers championing the county, and the New Model Institute for Technology and Engineering, NMITE, is training a new generation of engineers here.
Geography shapes how business is done here. The council notes that most of the county is served by rural roads, with direct motorway access limited to the south-east and only four railway stations. For a producer on a hill farm near Kington or an engineering firm at Rotherwas, a supplier who needs no travel, and software that lets customers order, book and pay online, can make a practical difference.