Local context
A city that makes, moves and sells
Manufacturing is still close to the heart of Carlisle. Pirelli describes its Carlisle plant as a centre of excellence for SUV tyres aimed at the premium and prestige end of the market, shipping to customers at home and overseas. Kingmoor Park, one of the city's leading business and industrial estates, sits beside junction 44 of the M6, placed to serve Cumbria, south-west Scotland and the rest of the UK, and its tenants range from industrial and logistics occupiers to service firms, with development land still available. Firms that supply or service operations of that size are expected to trade electronically, keep tidy records and answer questions quickly.
Farming is the other pillar. Harrison & Hetherington's farmstock business goes back to 1870, and its Borderway Mart in Carlisle is one of the largest livestock sale centres in the UK. Sales there now run alongside timed online auctions and remote bidding through MartEye, so farmers, dealers and hauliers around the city are used to buying and selling through a screen as well as at the ringside.
Visitors complete the picture. English Heritage calls Carlisle Castle one of the most besieged castles in England: it guarded the western end of the border for centuries, held Mary Queen of Scots prisoner in 1568, and now houses Cumbria's Museum of Military Life, which tells the Border Regiment's story. Add the University of Cumbria, which teaches nursing, midwifery, paramedic science and teacher training among much else across its Carlisle, Barrow, Lancaster and London campuses, and you have an economy where a manual process in one corner quickly slows down people in another.