Local context
Pilgrims, students and a coastline
Canterbury Cathedral was founded by St Augustine in 597 and is the principal seat of the Archbishop of Canterbury, who leads the Church of England and the worldwide Anglican Communion. It remains a major pilgrimage destination and one of the most visited historic sites in the UK. Around it, Visit Canterbury promotes medieval streets lined with independent boutiques, a traditional Christmas market, a calendar of festivals and six vineyards in the surrounding countryside.
Higher education is the other pillar of the city. The University of Kent and Canterbury Christ Church University are, according to a study published by the University of Kent, among the largest employers in the region, and spending by their students supports jobs in almost every part of the local economy. That gives Canterbury an unusual calendar: term-time trade, summer visitors and a quieter winter outside the Christmas season.
The wider district takes in Whitstable, Herne Bay and Fordwich, together with villages and farmland, and parts of it lie in the Kent Downs Area of Outstanding Natural Beauty. Seafood restaurants, beach huts, holiday lets, farm shops and wineries all depend on being easy to find and easy to book, and many of them are run by small teams who cannot afford to spend evenings on admin.