Local context
A creative city that already thinks digitally
Visit Brighton names four sectors the city is increasingly known for: digital, cultural and creative, environmental industries, and health and life sciences. Its creative-tech cluster has grown in little more than a decade into one of the most lively in Europe, with strengths in digital advertising and marketing, games, app and software development, and data analytics. BrightonSEO, described as the largest SEO event in the UK, and the games conference Develop: Brighton both take place here, and the trade network Wired Sussex has played a big part in connecting the community.
Much of that energy comes from what the city calls fusing: combining art and design skills with technical expertise. The University of Brighton has a long tradition in art and design, the University of Sussex is known for humanities and informatics, and together they founded the Brighton and Sussex Medical School. The result is a workforce that expects software to look good as well as work, and clients who notice when it does not.
Culture and visitors matter just as much. Brighton Festival is England's largest annual arts festival, Brighton Fringe runs alongside it every May, and Hove is often called the birthplace of film. The city sits on the edge of the South Downs National Park, has good links to Gatwick and London, and keeps a dense mix of independent shops in The Lanes and North Laine. Festivals, venues and shops all live or die by ticketing, bookings and online sales.